Prudy
09-11-2009, 08:54 PM
They Always Get You ON the End!
Grocery stores are designed to make money, this we all know. But our job, as savvy shoppers, is to make sure we don't let them trick us into spending money we don't have to. This leads us straight to today's tip which is designed to keep those extra dollars where they should be. In your pocket.
Be very wary of the "specials" on the end of the aisles, also known as the endcap displays. I'm not saying that the endcap displays are always bad deals, you may very well find a good bargain there, but it will be a rare find. An endcap is highly visible and considered prime real estate in the grocery business. Food companies actually pay the stores to be able to place their products in endcap displays and its usually for high-profit items or grouped items. These displays are designed to inspire impulse buys. And although sometimes those aisle-ends are used to promote sale items, we will buy even when there is no discount.
According to Brian Wansink, Ph.D., director of the Food and Brand Lab at Cornell University and author of Mindless Eating says "People are 30 percent more likely to buy items on the end of the aisle versus in the middle of the aisle—often because we think what's at the end is a better deal." Well, my frugal friends, it probably is not. Make sure to do the math before you grab something off the endcap display so that the grocery store doesn't get you on the end!
Click Here for more Tips of the Day (http://www.yourgoodbuygirl.com/forumdisplay.php?f=2)
Grocery stores are designed to make money, this we all know. But our job, as savvy shoppers, is to make sure we don't let them trick us into spending money we don't have to. This leads us straight to today's tip which is designed to keep those extra dollars where they should be. In your pocket.
Be very wary of the "specials" on the end of the aisles, also known as the endcap displays. I'm not saying that the endcap displays are always bad deals, you may very well find a good bargain there, but it will be a rare find. An endcap is highly visible and considered prime real estate in the grocery business. Food companies actually pay the stores to be able to place their products in endcap displays and its usually for high-profit items or grouped items. These displays are designed to inspire impulse buys. And although sometimes those aisle-ends are used to promote sale items, we will buy even when there is no discount.
According to Brian Wansink, Ph.D., director of the Food and Brand Lab at Cornell University and author of Mindless Eating says "People are 30 percent more likely to buy items on the end of the aisle versus in the middle of the aisle—often because we think what's at the end is a better deal." Well, my frugal friends, it probably is not. Make sure to do the math before you grab something off the endcap display so that the grocery store doesn't get you on the end!
Click Here for more Tips of the Day (http://www.yourgoodbuygirl.com/forumdisplay.php?f=2)